In addition, the embargo usually leads to counterattacks. When the United States and other Western countries imposed economic sanctions on Russia in 2014, Moscow retaliated by banning food imports from these countries. The embargo also has an impact on the world economy. Contrary to the globalization trend, companies began to think that they depended on their governments. As a result, these companies are hesitant about foreign investment. In addition, the global trade model has traditionally been influenced only by economic factors and is increasingly being forced to respond to geopolitical alliances. The Geneva-based World Economic Forum believes that the outcome of the multi-country embargo has never been a “zero-sum game”. With the support of the government, a country with a strong economic power can cause greater damage to the target country than the target country. Received a return. However, such punishment does not always succeed in forcing embargoed governments to change what they believe to be political misconduct.