当个体面对不一致的想法时，他们会经历认知失调 – 一种大多数人希望最小化的不舒服的感觉。 有时，为了保持认知的一致性，个人会避免让他们感到不舒服的想法。 在决策过程中，一旦选择了选项，个人倾向于认为选项更有价值。 即使只是考虑替代现状也可能导致认知失调，因为它使两个潜在选择的价值相互冲突。 因此，个人可能会坚持现状以减少这种不和谐。 仅仅暴露效应表明人们倾向于喜欢他们以前曾经接触过的东西。 根据定义，我们接触的现状比接触现状的任何东西都要多。 根据单纯的曝光效果，曝光本身会产生对现状的偏好。
英国布里斯托大学Assignment代写：曝光效果
When individuals face inconsistent ideas, they experience cognitive dissonance – a feeling of discomfort that most people want to minimize. Sometimes, in order to maintain cognitive consistency, individuals avoid the idea of making them feel uncomfortable. In the decision-making process, once the option is selected, the individual tends to think that the option is more valuable. Even considering the alternative status can lead to cognitive dissonance because it makes the values of the two potential choices conflict with each other. Therefore, individuals may stick to the status quo to reduce this discord. The mere exposure effect suggests that people tend to like things they have been exposed to before. By definition, we are in contact with more than any other thing that comes into contact with the status quo. According to the simple exposure effect, the exposure itself will have a preference for the status quo.